Darren Hendricks and TDECU:
In this episode of the Honeit podcast, Nick Livingston sits down with Darren Hendricks, Senior Talent Acquisition Partner at TDECU, who redefines what it means to be a recruiter. Known for his forward-thinking approach, Darren is using Honeit not only to elevate TDECU’s recruiting process but to drive digital transformation across the entire organization. Darren’s innovative use of Honeit has expanded beyond traditional recruiting to help the marketing, branding, and market insights teams capture authentic voices and stories that resonate deeply with TDECU’s members and customers.
Innovation Beyond Talent Acquisition:
Darren shares how TDECU is revolutionizing recruiting and branding by amplifying authentic voices. From capturing the voices of candidates and hiring managers to gather real-time insights from members, Darren shares how TDECU uses Honeit to create genuine, human-centered experiences. Discover how these innovative strategies streamline hiring, foster cross-department collaboration, and bring a personal touch to AI-driven processes. This episode dives into the future of recruiting and how voice and video can transform talent acquisition, recruitment marketing, and member engagement.
🔴 Voice of the Candidate
Darren discusses how Honeit allows him to capture authentic insights from candidates, creating a more engaging and meaningful experience. By sharing sound bites and responses from candidates directly with hiring teams, TDECU can streamline hiring decisions and better understand each candidate’s personality and skills, significantly enhancing the candidate experience.
🔴 Voice of the Hiring Manager
Darren explains his innovative approach of incorporating hiring manager insights directly into job presentations and job descriptions. Using Honeit to capture managers’ explanations and insights about roles, he provides candidates with a genuine perspective on the job. As he says, “Hearing it from the manager’s standpoint is completely another thing,” allowing candidates to connect with the people they would work with rather than relying solely on a text job description. This approach has helped TDECU fill roles with more engaged candidates faster, reducing time-to-hire to as little as three weeks from intake call to offer acceptance. Here’s a live example:
🔴 Voice of the Member
Darren extends the Honeit platform beyond recruiting, using it to gather real-time feedback from TDECU’s members. In collaboration with the marketing team, this “voice of the member” initiative involves engaging members in short, conversational calls to capture why they value TDECU. The insights gathered provide valuable data for market research and marketing campaigns, helping TDECU create authentic brand ambassadors and improve member satisfaction.
🔴 Humanizing AI
Darren emphasizes that while AI and automation have their place in recruiting, humanizing these tools is crucial. He views voice and video as the future of hiring, enabling companies to add a personal touch even as automation and AI grow. This personal connection resonates with TDECU’s member-focused culture.
🔴 Cross-Company Collaboration
Darren highlights how his initiatives with Honeit have fostered collaboration across TDECU departments, including marketing, compliance, and market research. This collaborative approach has created a unified branding and recruiting strategy for talent acquisition and member outreach.
Darren’s approach at TDECU reflects a holistic, human-centered view of recruiting that combines technology with authentic human insights, creating a unique and compelling recruitment experience.
Honeit Highlights:
In the podcast, Darren shares how Honeit has enhanced recruitment, branding, and member engagement:
Improving candidate experience: “Honeit has been instrumental in just helping… our candidate experience because… it allows us to process things and move things along very quickly.”
Showcasing hiring managers: “Wouldn’t it be great if the manager can tell what’s in between the job description that needs to be done… they join managers, and they get to know that manager, and they want to work for that manager.”
Accelerating hiring processes: “It took us literally only three weeks to fill that position from start to finish.”
Enhancing member engagement: “Honeit allows us to make that person a valued member and say, ‘Hey, you know, we want to hear from you… we’d love to feature you on our article or our podcast.'”
Get Started:
Showcase the power of voice through instant interactive presentations using Honeit.
Start a Free Trial or Schedule a Demo to experience AI-powered communication and interview intelligence.
