In this episode of the Honeit podcast, we focus on recruitment innovation with Camryn Mastel and Josh Mastel from Innovien Solutions, a technology-focused recruiting firm based in Atlanta.
Camryn and Josh discuss their strategic approach to talent acquisition and how they’ve grown their firm through innovation, technology, and human-centered recruiting. They touch on their unique family dynamic in running the business, the challenges and opportunities they’ve encountered in expanding to new markets, and how their firm has adapted to turbulent times in the recruiting industry.
They explore their entry into federal government contracting, the differences between commercial and government recruiting, and how the latter requires more patience and process. They also discuss the importance of blending the human touch with technology, particularly using Honeit to improve recruiter efficiency and client satisfaction.
Camryn and Josh highlight the power of human relationships in recruiting and how tools like Honeit have helped them streamline processes, increase placements, and stand out from competitors. They believe that while AI and automation have their place, maintaining personal connections and providing high-touch experiences for both candidates and clients is key to their success.
Key Points & Takeaways:
Family Dynamic: Camryn and Josh share how they balance their personal and professional relationship, joking about how they “do everything together” but no longer drive to work together.
Growth in Turbulent Times: Despite industry challenges, Innovien has opened new offices, including in Charlotte and Nashville, and continues to grow, even expanding into government contracting.
Government Recruiting vs. Commercial Recruiting: Innovien succeeded in commercial recruiting and was pulled into government recruiting by clients. They emphasize the patience required in federal work and note the greater sense of purpose when supporting government projects.
“When you’re supporting your country, it feels like we’re doing something bigger.” — Josh
Leveraging New Technology: Innovien uses Honeit to streamline the recruiting process, capture key insights from interviews, and improve communication between recruiters and clients.
“Honeit has helped eliminate a lot of those extra conversations, and it allows us to make sure we’re giving recruiters all the information they need.” — Camryn
High-Touch Recruiting vs. AI: While Innovien recognizes the efficiency gains from AI and automation, they emphasize the importance of human empathy and the personal touch in recruiting.
“This is a people business, and the best way to do that is with people.” — Josh
Recruiter and Candidate Experience: Innovien stresses the importance of improving the recruiter experience to enhance the candidate experience. They use tools like Honeit to ensure their recruiters are well-equipped and informed, improving their ability to serve candidates and clients.
“If we improve the recruiter experience, we can create a better candidate experience.” — Nick
Standing Out from the Competition: Innovien has used Honeit to differentiate itself from other recruiting firms, offering clients more than resumes by presenting comprehensive candidate profiles and insights. Their focus on trust and transparency with candidates and clients is a central theme of modern recruitment innovation.
“We’ve won a lot of business because hiring managers love how sharp and easy it is to get candidate insights from us.” — Josh
Recruitment Innovation:
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